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About Us

It’s not just about winning. Nor is it about being the greatest, strongest, fastest or just about any other “est” out there. We believe it’s really the journey to the finish that counts. The inspirational values, lessons and relationships that are formed day-by-day, week-by-week and month-by-month are the essential building blocks of life. We are proud to be worn by those who are fueled with a passion to persevere through every setback because we believe great things happen when you Love What You Do®.

Tonix was built with passion. We were founded in the 1970s by an avid entrepreneur who chose to leave a stable career to pursue something he loved – a profession that involved independence and unwavering passion. Through every up and every down, passion has propelled us to take another step forward. This is the inspiration that fuels our philosophy to “Love What You Do®”. For over 40 years, we have had the privilege of providing durable team apparel, which lasts season after season, to those who love what they do.

Tonix Tough
How can we stand behind our quality? Tonix shirts and outerwear exceed industry standards for seam strength, abrasion resistance and color fastness (fading). Our premium workmanship and attention to detail guarantee that you are getting Tonix Tough products that will last for years.

Core Values